1. Acceptance
These terms apply when you use LeadKing. By signing up or using the service, you agree to them. Parties: LeadKing Ltd and you, the customer.
2. Who can sign up
- UK-registered businesses
- Individuals with authority to bind their business
- Not for personal consumer use (B2B product)
- Sole traders and micro-entities qualify for CCR 2013 cooling-off rights
3. The service
Lead discovery and scoring via AI. Delivery: weekly by default. Caps per band (see /pricing). Accuracy target ≥70% relevance — not guaranteed.
4. Your responsibilities
- Provide accurate revenue band (honour system; spot-check via Companies House)
- Use leads for lawful outreach only
- Comply with UK GDPR + PECR when contacting leads
- Don't scrape, resell, or redistribute lead data
- Don't use for restricted verticals (adult, gambling without licence, unlicensed financial services, B2C)
5. Our responsibilities
- Best-efforts service availability (target 99.5% uptime excl. maintenance)
- Data security per /privacy
- Notify within 72h of confirmed security incident
- Maintain DPA with customers on request
6. Pricing & billing
Revenue-banded per /pricing. Monthly or annual (−10%) via Stripe. VAT added where applicable. Band changes at renewal only — no mid-term re-billing. Failed payment: 3 retries over 21 days, then suspension.
7. Cancellation & refunds
- Monthly plans: cancel anytime, service continues to end of period, no refund
- Annual plans: cancel anytime, pro-rata refund = paid − (months used × undiscounted monthly). Discount forfeit if cancelled early.
- CCR 2013 cooling-off (sole traders + micro-entities): full refund within 14 days of first purchase, regardless of plan
- Fault-based: full refund + termination if we materially breach these terms and don't cure within 30 days
8. Intellectual property
LeadKing owns the service (software, AI, UI, docs). You own the data you input (ICP descriptions, marks, outcomes). You grant us licence to process your data to deliver the service. Leads generated are usable for outreach; underlying public data is not your property.
9. Acceptable use
No reverse engineering, circumvention, or probing. No scraping of LeadKing itself. No using the service to harass, defame, or unlawfully contact lead subjects. Breach = immediate suspension without refund.
10. Warranties & disclaimers
Service provided "as is" subject to statutory rights. No guarantee of specific lead volume, accuracy, or conversion outcomes. Not responsible for third-party data inaccuracies (Companies House, job boards, etc.). UK CRA 2015 implied terms apply for B2C-qualifying accounts (satisfactory quality, fit for purpose, reasonable skill and care).
11. Liability caps
Our total liability capped at 12× monthly fee paid (or £1,200, whichever higher). No liability for indirect, consequential, or business-interruption losses. Exclusions: fraud, wilful default, death/personal injury (cannot be limited per UK law). CRA 2015 rights for B2C-qualifying accounts override any conflicting cap.
12. Indemnity
You indemnify us for unlawful use of the service or unlawful outreach using leads. We indemnify you for third-party claims that the service itself infringes IP.
13. Termination
By customer: cancel from account or email support. By LeadKing: 30 days notice, or immediate for material breach. On termination: data deleted per /privacy §Retention. Billing data retained 7 years per UK accounting regs.
14. Changes to terms
Material changes: 30 days notice + email. Minor changes: last-updated date refresh. Continued use = acceptance.
15. Governing law & disputes
English law governs. Courts of England and Wales have exclusive jurisdiction. Before court: try email support. No arbitration clause. B2C-qualifying accounts: ODR platform option at ec.europa.eu/consumers/odr.
16. Contact
Email: [email protected]