How LeadKing finds your next customer.
AI-driven lead discovery tailored to your specific offer. No generic lists. No scraping personal data. Just UK public data + smart matching.
The process
Three steps from zero to qualified leads.
No data science degree. No sales team. Plain-English setup.
Describe your offer & buyer
Plain English. Guided form, 2 minutes. Self-declared revenue band sets caps. LLM-assisted ICP extraction translates your description into tight targeting.
AI discovers live intent signals
Runs against UK public data: Companies House, job boards, SERP, news, public social. LLM scores each candidate 0-100 with written reasoning.
You mark, we learn
Mark good/bad/unsure. Corrections re-weight signal sources + scoring for your account only. After 5+ marks, the system retunes ICP and signal weights automatically.
The signal library
Seven categories, UK public data only.
No scraped LinkedIn. No personal data harvesting. Full transparency on every source.
Filings (Companies House)
Incorporations, accounts, director changes, SIC code changes, insolvency
Hiring
Job postings on Adzuna, Reed, Ashby, Greenhouse
Funding
Seed/A/B rounds, InnovateUK grants, IPO/buyouts
Complaints
Public Reddit/G2/LinkedIn posts about tool cost or churn
Tech changes
Wappalyzer stack shifts, SaaS cancellations disclosed publicly
Regulatory
Planning applications, Law Society alerts, FCA filings
News
Publisher RSS (sector-specific), BBC, FT, industry newsletters
✓ GDPR + PECR compliant · Sub-processors listed in /privacy
FAQ
Common questions.
The ones we hear most often from UK founders.
How is this different from Apollo or Lusha?
Apollo = static database of millions of contacts. LeadKing = live intent detection per-customer. Different products.
Is this GDPR compliant?
Yes — UK public data only, no personal data harvesting. Full sub-processor list in /privacy. DPA on request.
How many leads do I get?
50 (B1) to 1,500 (B4) per month. Scales with band. Full table on /pricing.
How does the AI learn my preferences?
You mark leads good/bad/unsure. System re-weights signals for your account after 5 outcomes. Weekly trend card shows changes.
Do I need to install anything?
No — browser-only. Optional LinkedIn extension for enrichment (post-launch).
Can I use this for multiple clients?
Yes — organisations feature. 1-5 orgs included by band, £30/mo per extra org. Designed for agencies.