ICP & Qualification
Defining your ideal customer profile and qualifying leads that actually convert.
Start here · Pillar article
Sole Trader to Large Business: A UK ICP Guide
Defining your ICP for UK B2B: revenue-band-driven segmentation using Companies Act 2024 thresholds, SIC codes, and realistic qualification.
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Qualifying by Revenue Band (UK Companies Act Thresholds)
How UK Companies Act 2024 filing thresholds give you a free, reliable, legally-verifiable B2B segmentation.
SIC Codes for UK B2B Prospecting — The Non-Boring Guide
SIC codes are the UK's free vertical-filter system. Here's which codes matter for B2B prospecting and which to ignore.
Why Your ICP Fails After 3 Months (And How to Fix It)
The most common ICP failure mode is not wrong targeting — it's stale targeting. Here's how UK founders re-tune.